Target’s Terribly Tweaked Bathing-suit Photo

targetSome of you may have heard about the Target Photoshop scandal that happened back in March of 2014. For those of you who haven’t, I’ll fill you in. Target put up a photo on their website, that looked a bit painful. In an attempt to create the effect of the currently desired “thigh gap” by teenage girls, they accidentally took it too far. When trying to make the models legs look longer and leaner, they accidentally took off a piece of her crotch. If the missing crotch weren’t bad enough, the model also appears to have part of her hand and torso missing in another attempt to slim the model down even more. Although the image wasn’t up for long, it was still noticed by Jezbel. Photo-shopping models is extremely common, but it isn’t too often that a mistake at this level is noticed.

After taking the photo down, Target spokesman Evan Miller told, “It was an unfortunate error on our part and we apologize” said Miller. “We removed the image from the site and we’re working to get a new image up there.”

Although Target did apologize for the incident, many people have still showed how outraged they were all over blogs and social media.

What do you think about the situation and Target’s brief response?

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Welcome to Health and Happiness!

On Health and Happiness I will be talking about PR in the fitness and nutrition industry. I plan to cover topics such as, how consumers lifestyles are affected by “fitspo” in social media, health campaigns and how PR is handled by companies in the fitness industry. I hope to successfully implement both my passion for healthy lifestyles and PR through this blog.

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