Celebrities in Health Campaigns: Helpful or Harmful?

Celebrities being used in health campaigns is an extremely controversial topic. Many experts agree that celebrity involvement in health causes can be helpful, while other find it harmful.

Country musician Tim McGraw greets actress Gwyneth Paltrow as they arrive for the Stand Up To Cancer telethon in Los Angeles, California

According to an article on TIME’s website, “Geof Rayner, an honorary research fellow at City University London, ‘celebrities must tread a cautious path of support because of the risk that the celebrity becomes the story, not the campaign.’ Rayner also told Healthland in a phone interview that celebrity endorsements should be regulated to reduce the potential for promoting unhealthy products and harmful causes.”

I can see where Rayner is coming from on this issue. I completely agree that it is easy for celebrities to become the main focus of the campaign and take attention away from the main issue.

On the other side, the article also said, “In contrast, Simon Chapman, a professor of public health at the University of Sydney, argues that a celebrity’s attention can increase publicity and news coverage of important and often neglected issues. Although stars are not experts, Chapman argues they ‘often speak personally and bring compelling authenticity to public discourse.'”

I also agree with this point by Chapman. Celebrities can bring light to important issues and catch attention from the audience more easily because they are well-known by the public.

Overall, I think celebrities can be both helpful and harmful to health campaigns. The outcome of the campaign depends on what the celebrity decides to support and how they choose to present the issue.

How do you feel about the use of celebrities in Health Campaigns?

Photo Credit: Time.com

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Exercise and Info graphics

One great way to grab the attention of an audience is through info graphics. Info graphics are a visually appealing way to display data. They can be easily scanned and viewed by audiences when trying to get a specific message across.

The message in this info graphic is easily scene by looking at it from top to bottom. I made the info graphic for an assignment in a PR class in which I hypothetically worked for  The Y. It shows the amount of exercise recommended by professionals and leads into how exercise can help prevent illness. It then includes fun ways to exercise at the organization the info graph is for. Finally, the info graph ends with startling percentages about diabetes following with information about the Y’s Diabetes Prevention Program.

Reading this information through an info graph is far more interesting and effective than just reading an article written by the company.

How do you feel about the effectiveness of info graphics?

The Quest of Social Media

Today I will be talking about a company who I have recently noticed around the “fit fam” world on social media. Quest Nutrition started out as a protein bar company, but through their effective use of their social media platforms, their company has expanded and sells protein powder, chips, pasta, peanut butter cups and even clothing with their logo on it. The company focuses on making their products high protein, low carb, high fiber along with keeping them reasonably low in calories.spacer

Their website has testimonials of people who have transformed their bodies after changing their lifestyle and implementing quest products into their diet. The site also has a community where people use the hash tag, #cheatclean attached to their photos with quest products. It’s a way for consumers to connect with the company. Another way the company connects with their audience is by featuring certain photos who use their hash tag on their Instagram page.

Tactics like these help create loyal customers who tag their products in their own photos in a positive way. The company specifically benefits from people who are physically fit. These customers will consistently tag the products in their posts and then their friends who are also interested in fitness will pass it along to their friends.

Overall it appears that Quest Nutrition has an excellent PR team who knows how to really capture the attention of their target audience.

Do you have a favorite product who’s company utilizes social media in a successful way?

 

Photo Credit: Madame Mariposa

Why did The Y rebrand?

The Y is an organization that is dedicated to strengthening the community . Previously known as the YMCA, the Y has recently shown how dedicated they truly are to their publics. In 2010, the Y revealed a new brand strategy. According to a press release on the Y’s website,  “The YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility.  In another major change, the nonprofit will be called “the Y” to align with how people most commonly refer to the organization.”

It’s great to see that this organization is living up to it’s mission and continuing to focus on it’s core message. It’s also nice to hear that it is keeping up with it’s consumers and paying attention to detail. Calling themselves “the Y” because that’s what they are commonly called by the public is an interesting brand strategy that shows that the organization is listening to what the people are saying. It would be interesting to see what other organizations would be called if they switched their names to what the public referred to them as.

How do you feel about the rebranding? Do you think it was a good move?

Photo Credit: YMCA.net