One great way to grab the attention of an audience is through info graphics. Info graphics are a visually appealing way to display data. They can be easily scanned and viewed by audiences when trying to get a specific message across.
The message in this info graphic is easily scene by looking at it from top to bottom. I made the info graphic for an assignment in a PR class in which I hypothetically worked for The Y. It shows the amount of exercise recommended by professionals and leads into how exercise can help prevent illness. It then includes fun ways to exercise at the organization the info graph is for. Finally, the info graph ends with startling percentages about diabetes following with information about the Y’s Diabetes Prevention Program.
Reading this information through an info graph is far more interesting and effective than just reading an article written by the company.
How do you feel about the effectiveness of info graphics?