Develop Your Fitness with Dailymile

With this year’s fitness craze, there are many different sites that fitness enthusiasts can go to for advice on their workout routine, nutrition, weight loss tips and more. One website that I’ve recently discovered is dailymile.com. It’s basically a twitter like social media side where you can track and publicly share your workout routines and accomplishments. It’s a place designated for users to talk strictly about fitness and nutrition lifestyles without annoying your Facebook or Twitter friends.

I think that this is an interesting way to motivate yourself and other people online. It incorporates a little competition by seeing what others are accomplishing. This website is just one of the many different fitness websites out today.

Do you have a favorite social network for fitness or nutrition?

Photo Credit: Mashable.com

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How Equinox is Kicking Butt on Social Media

Not only has Equinox gym been recognized for its impressive fitness classes, but it has also been recently noticed for its presence on social media. The brand is focusing more on content and conversation with the public rather than purely promotional material. I agree that starting a conversation with the audience can be an extremely effective strategy if done correctly. Equinox showed that they knew what they were doing with this engaging Facebook post that incorporated a clever pun with a popular workout move.

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The brand knows how to effectively add humor into it’s posts. It also shows that it knows when the prime times to post are through the successful tweets on it’s Twitter page. It utilizes Facebook, Twitter, Foursquare and a blog and remains consistent to their brand voice throughout all of the platforms. Overall, Equinox definitely shows that it knows how to engage with it’s audience successfully.

What do you think makes a brand successful on social media?

Photo Credit: simplymeasured.com