Not only has Equinox gym been recognized for its impressive fitness classes, but it has also been recently noticed for its presence on social media. The brand is focusing more on content and conversation with the public rather than purely promotional material. I agree that starting a conversation with the audience can be an extremely effective strategy if done correctly. Equinox showed that they knew what they were doing with this engaging Facebook post that incorporated a clever pun with a popular workout move.
The brand knows how to effectively add humor into it’s posts. It also shows that it knows when the prime times to post are through the successful tweets on it’s Twitter page. It utilizes Facebook, Twitter, Foursquare and a blog and remains consistent to their brand voice throughout all of the platforms. Overall, Equinox definitely shows that it knows how to engage with it’s audience successfully.
What do you think makes a brand successful on social media?
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